What is Illustration?
My answer to this question hasn't changed since the beginning of my degree. However I now have much more of an understanding of it in terms of knowledge, depth and extent. I still believe that Illustration is a form of visual communication. I think Illustration has the power to communicate a message, story or tone of voice to any given audience. This is the same answer I gave at the beginning of my degree, but I now know there there are so many ways that illustration can achieve these things. Aspects which I hadn't considered so much before include;
-the use of composition. The composition of an image can completely dictate the tone of voice or message it comes across in and even what context people see the image in.
-the idea of line of sight. I never really considered how an illustrator could manipulate where the viewer looked in an image. Understanding this has given me much more insight into how I can emphasise the meaning or purpose behind my images.
-media and audience. This is something so obvious that I perhaps didn't even consider taking into consideration before. The chosen media of the piece and how it is applied tends to go with the target audience or purpose of the piece.
Where do you find Illustration ? What context does it exist in?
I now realise that Illustration can exist in any context and can be found anywhere. Furthermore to this, it doesn't have to be restricted to a page or flat surface/ Traditionally, illustration if found in books, publishing, fashion, advertising etc. However I now realise it can also exist in sculpture, film, photography and animation.
-children's books
-instruction manuals
-fashion
-recipe books
- postcards
-advertising
-posters
-books for adults
-pamphlets
-products ( furnishings etc)
-packaging
-typography
-technical drawings
-film sets
-theatre sets
-costume
-special effects
-animations
Thinking of it in this way almost leads me to question whether illustration is something which can be wholly defined but is perhaps just the way that any art goes about communicating something?
Who are the specific audiences for Illustration?
There are no specific audiences for illustration because it exists in so many different contexts, it can apply to, and be aimed at any audience.Examples. .
3D ILLUSTRATION. .
Philippa Rice
STRANGER AND STRANGER PACKAGING
MATT SAUNDERS
EMMA DIBBEN FOR WAITROSE
LUKE DIXON T-SHIRT
TEA AND CAKE FOR TOPSHOP
THE T-SHIRT STORE
'BILLS' RESTAURANT COOKBOOK
BOOK ILLUSTRATION
CATHERINE RAYNER
EMILY HUGHES
WILLIAM GRILL
BILLS COOKBOOK
MAGAZINE ARTICLE
MATT SAUNDERS
SARAH MAYCOCK FOR BBC WILDLIFE MAGAZINE
SARAH MAYCOCK FOR JAMIE OLIVER MAGAZINE
PING ZHU FOR NEW YORK TIMES
VAROOM ILLUSTRATION MAGAZINE
ILLUSTRATED COVER OF VOGUE
EMMA KELLY FOR WAITROSE MAGAZINE
ILLUSTRATION AGENCIES /WEBSITES
HANDSOME FRANK AGENCY
FLYING EYE CHILDRENS BOOKS (nobrow)
ITS NICE THAT
OHH DEAR.COM
CENTRAL ILLUSTRATION AGENCY
WEBSITES THAT USE ILLUSTRATION. . .
TOPSHOP WEBSITE
URBAN OUTFITTERS WEBSITE
WILDERNESS FESTIVAL WEBSITE
GLASTONBURY FESTIVAL WEBSITE
BEACONS FESTIVAL









































